«Men are wise, not in proportion to their experience, but in their
capacity for experience.»
George Bernard Shaw
1856 – 1950, Nobel laureate in literature
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From Tourism Brand to Region Brand
Based on a holistic strategy, a destination brand reknown for high
quality holidays in the Alps was to be extended to further industries.
Brand positioning and corporate design had to be revised accordingly. A
sophisticated brand architecture governed the use of the region brand
in conjunction with partner brands and allowed a controlled allocation
and licensing.
Uniform Appearance in 13 Countries
A world leading language learning centres company with over 30 institutes on five contients necessitated a new brand appearance. Until then, local autonomy, inconsistent wording and a heterogeneous design had prevailed. The development of a unified, internationally applicable brand fostered synergies, enhanced a spirit of togetherness and and harmonized the appearance.
Branding Guidelines for Machine Tools
During a phase of expansive acquisitions, a machine tool
manufacturer had to streamline the product lines of several different
companies. That ment crossing cultural barriers across three continents
and standardising the market appearance without thoughtlessly
eliminating well established products brands.
Further references...